Now more than ever, organizations of all sizes must make data-driven decisions to stay competitive. Such large volumes of data, including those generated through user or client interactions, social media, devices, and connected hardware, can provide amazing insights and actionable intelligence when analyzed properly.
Technographics is all about better understanding a customer through analysis of their technology stack. The definition is easiest to understand if you think of technographic data along the same lines of demographics and firmographics. “Demographics” are defined as “the statistical characteristics of human populations (such as age or income) used especially to identify markets.”
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